Loloi Serendipity SN-07 Wool 7-Feet 10-Inch by 11-Feet Area Rug, Red/Multi

LOLOI RUGS is a globally diversified manufacturer and fashion leader in area rugs. Under the expert direction of 30-year area rug veteran Amir Loloi, the company has a 360-degree view of style, value and service. This global advantage informs LOLOI’s decisions on texture, design and color, as well as its vision for what’s next.At the core of every LOLOI design hums the artistry and history of ancient rug making. The company’s medium- to high-end area rugs in every style category and construction are directly manufactured in China, India, Pakistan, Egypt, and Turkey, for a breadth of products as varied as the countries in which they are meticulously crafted. This diversity gives LOLOI unique insight into all that is new, fresh and desirable for the consumer. Loloi’s tagline remains its driving force—and its promise to its customers:Texture- it forms the soul and character of a rug.Design- it reveals a rug’s personality.Color- it makes Texture and Design come to life with energy and passion.It is just that passion and energy that have helped make LOLOI RUGS a multiple, nationally award-winning producer of quality, salable area rugs. In 2010 and 2011, LOLOI was honored with the prestigious, national ARTS Award for Best Rug Manufacturer of the Year. It has won five national America’s Magnificent Carpets Awards and two Visual Display awards for sophisticated showroom design.LOLOI continues to think outside of the box by pioneering groundbreaking new constructions that other rug firms emulate today, and by redefining entire categories with its innovative combination of style, quality, value and superior customer service.Experience the LOLOI difference today.Serendipity is a fresh transitional collection in a chunky, loop-textured wool construction from India.